Go Purple for Parity 2021 – World Mental Health Day

There’s lots of ways to get involved to celebrate World Mental Health Day on 10 October 2021.

Fundraise for Action Mental Health

Join AMH’s Mission for Mental Health and Go Purple for Parity.

As Action Mental Health celebrates World Mental Health Day on October 10th, 2021, we are asking schools, businesses, community groups, individual and families to help us Go Purple for Parity – and help Action Mental Health secure parity for mental health in Northern Ireland, in line with physical health.

Your support will also help raise vital funds to support our mental health services for local people.

You can Go Purple lots of ways!

  • Wear something Purple – or go all out and have a purple themed day, and ask guests to donate to take part.
  • Walk a purple mile – take the opportunity to walk a mile a day for a week, wearing something purple and ask friends, family or colleagues to sponsor you. Walking and exercise has been proven to greatly reduce feelings of anxiety and stress.
  • Have a purple tea break – instead of your regular teabreak, why not have a purple themed break, and ask participants for a donation.
  • Doing your own thing – of course you can choose to do whatever suits you or your group.

Thank you to everyone who have already been hard at work fundraising!

AMH Virtual Granite Challenge 1-31 October

Help us celebrate World Mental Health Day (10 October 2021) by clocking up as many miles as you can during the month of October and putting your ‘pedal to the metal‘ in aid of Action Mental Health’s vital mental health services.

REGISTER NOW for only £10.

Everyone who registers will receive one of our unique AMH Cycling Snoods!

This year we are extremely grateful to our friends and long time event supporter, McConvey Cycles, who have sponsored prizes for our participants.

Prizes will be awarded to:

1. Top Male Cyclist (most miles cycled in October 2021)
2. Top Female Cyclist (most miles cycled in October 2021)
3. Top Team (team of 5) – (most accumulated miles cycled in October 2021 by a team of 5)
4. Top Fundraiser in the AMH Virtual Granite Challenge 2021

Campaign for Parity

Join with us in calling for mental health to be funded in line with physical health and for a guarantee that the Mental Health Strategy will be fully funded and implemented.

For too long, the mental health of Northern Ireland has been underfunded and undervalued. As a neglected ‘Cinderella service’, it has been in the shadows and overlooked for too long.

Action Mental Health has long campaigned for a mental health strategy for Northern Ireland and warmly welcomed Minister Swann’s announcement of its launch earlier this year and the appointment of a Mental Health Champion. It is imperative that we now see urgent work across Government to secure the significant investment required to deliver the actions outlined in the strategy. We urgently need to see parity for mental health. Be part of our Go Purple for Parity campaign this year.

Join us by using our Social Media Calendar and Graphics Pack to share the campaign messages or by creating your own content using the hashtags #ParityForMentalHealth #WorldMentalHealthDay #GoPurpleForParity

Click here to find out more and to download our packs.

Action Mental Health Services & Projects’ Calendar of Events

Monday 4 October

AMH New Horizons Newry Canal Clean

AMH Workable team are going on a Big Purple Walk throughout the week

AMH MensSana Regional team are delivering a number of Healthy Me, Little Healthy Me, Provoking Thought and Mindset sessions.

Tuesday 5 October

AMH New Horizons Newry have organised 2 bike rides and a bowls and taster session

AMH New Horizons Newtownards will be celebrating by distributing to their clients a ‘Care & Share’ gift kindly provided by Lidl.

Wednesday 6 October

AMH New Horizons Fermanagh is celebrating its 30 year anniversary and World Mental Health Day with a BBQ – we hope the weather stays fine for them!

Rosie is representing AMH and the Our Generation Project at the opening of a Wellbeing Centre in Lisnaskea where the Children’s Commissioner for Nothern Ireland will be in attendance.

AMH New Horizons Newry are having a Makaton session, model plane making and a session on how to host your own Zoom meetings.

Our Chief Executive, David Babington will be a panel guest at NICON 2021 Parallel Session : Mental Health – New Strategy, New Approaches? 11.20-12.20.

Thursday 7 October

At AMH New Horizons Antrim there will be a Big Purple Quiz and Big Purple Rock and Strollathon as well as some mindfulness

AMH New Horizons Newry have organised Meditation with Maria and Chi Me with Marc on Zoom

Friday 8 October

AMH New Horizons Belfast is holding an online quiz for staff and clients at 10.30am.

AMH New Horizons Downpatrick are holding a quiz and mindfulness session.

AMH New Horizons Antrim are re-launching their client art exhibition with the Mayor in attendance.

AMH New Horizons Newry are having tea, cakes and music.

Sunday 10 October – World Mental Health Day

AMH New Horizons Antrim have arranged for three Civic Buildings to be illuminated in purple.

AMH New Horizons Newry have arranged for Newry Town Hall, Newry Leisure Centre and Downpatrick Leisure Centre to be illuminated in purple.

AMH New Horizons Lisburn have arranged for Lisburn Civic Centre to be illuminated in purple.

AMH New Horizons Newtownards have arranged for the McKee Clock and Newtownards Townhall to be illuminated purple.

AMH New Horizons Foyle have arranged for Derry Playhouse, Derry City Airport, Magee Campus, Council Offices and Ebrington Buildings to be illuminated in purple.

Monday 11 October

AMH New Horizons Craigavon and Banbridge are partners in Southern Area’s Suicide Care Pathway which is launching today

AMH New Horizons Newtownards will be celebrating with ‘Take it easy on yourself: take a seat’. Clients will be provided with a chair to decorate as they see fit and be displayed throughout the week of World Mental Health Day.

Tuesday 12 October

AMH New Horizons Newtownards are going on a fishing trip to celebrate World Mental Health Day

AMH New Horizons Antrim and Men’s Shed Steeple Antrim are hosting a Volunteering Day

Wednesday 13 October

AMH New Horizons Newtownards are going on a fishing trip to celebrate World Mental Health Day


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