Pia Rossini encourages everyone to declare ‘This is who I am’ in aid of Action Mental Health

Action Mental Health has teamed up with fashion emporium Pia Rossini to launch a new bag to help promote better mental health.

The canvas shopper, bearing the slogan ‘This is who I am’ reflects the brand’s dedication to creating fashion pieces that celebrate individuality. But the campaign acknowledges that when you’re feeling low, it’s more difficult to embrace this.

Pia Rossini states: “We realise that for some people, it isn’t always easy to shout about who they are. Many people struggle with mental health daily. We are proud to have teamed up with Action Mental Health to support their work with children and young people in promoting positive mental health and emotional well-being for our future generations.”

“By purchasing this product, you are helping us make a small difference on a massive scale, as we commit to donating 100% of all profits made from this product to Action Mental Health. Your money will be used to support Action Mental Health’s work with children and young people, promoting positive mental health and emotional well-being to our future generations.

“Keep up to date with our campaign across all our social media platforms and help to share the message by tagging #thisiswhoiam in your photos.”

Fundraising and Communications Manager Jonathan Smyth said: “We are delighted to be the recipients of the proceeds of the Pia Rossini “This is who I am” bag. This type of partnership is something we are always very grateful to be a part of.”

To purchase the bag and at the same time support Action Mental Health follow the link https://www.piarossini.com/mental-health-awareness